Modern Family S6 E6 Commercials

I didn't review the commercials last week and, because there was no new episode on November 5, I figured I could review the commercials for "AwesomeLand."

"Okay, Google"- Google puts forth an ad that is familiar with Apple's ad campaign for the iPhone. The idea is to juxtapose visuals of intimate couple and family moments and incredible adventures with using the talking feature of a smartphone. It certainly seems that people are able to live more exciting and thoughtful lives when they can gain any information they need from their smartphone. It is a smart tactic to get away from the idea that smart phones remove us from the world around us. This commercial says it enhances our experience in the world around us.

"Ocean Spray Cranberry Juice"- They've been running this ad with people standing in a river of cranberries as long as I can remember. This particular ad borders on being an anti-advertisement as they start off by saying something like, "We are here to tell you why Ocean Spray makes for such a great drink." By acknowledging the fact that its an advertisement, the ad seems to be leveling with the viewer.

"Geico Pinocchio" - Most insurance company's smartly show an ad that has little or nothing to do with insurance (since the concept of insurance is quite boring to watch). The ad can be effective with a joke and showing the brand name at the end. The advertising game is all about making consumers see the brand name several times to get it in their heads. Geico consistently uses jokes like Pinocchio's nose growing while telling a class that they all have great potential to hold the viewers attention, and, then, they associate the joke with Geico.

"Swanson Chicken Noodle"- No tricks here. If it weren't for the resolution and house decor featured in this ad, I could believe that it was plucked right out of the '50s or '60s. It is just a series of intimate testimonials from families who claim that "they make the best chicken noodle soup," all of them holding up Swanson's product.

This collection of ads shows that the demographic attracted to Modern Family is, appropriately enough, modern families. Parents are typically concerned about the quality of food that they feed their children and Ocean Spray and Swanson aim to make their food products popular among American families. Google, meanwhile, appeals to the desire of parents to educate their children by showing children asking Google questions. Now set with feeding and educating their children, Geico the insurance company comes in to have peace of mind if anything were to happen with a family's possessions. Because families are the interested demographic, Modern Family ads are everything relevant to the parents of children.